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Netflix has had some big movies so far in 2024, and while data released from the streamer and third-party companies like Nielsen and Luminate allow us to see how many hours are watched, we don’t know how many people get through to the end. New data from London-based SVOD analytics company Digital i gives us new insights into what has kept people’s attention in 2024.
New Insights into Netflix’s 2024 Hits
In case you missed our report yesterday, we looked into the series that have scored the highest completion rate throughout 2024. We looked at several titles like Berlin, 3 Body Problem, and Avatar: The Last Airbender. The most completed title? The New Year’s Day Harlan Coben series, Fool Me Once.
Understanding Movie Completion Rates
Getting completion rates for movies is relatively new. Digital i dubs it their VTR metric. That stands for View Through Rate. We first got data about certain movies from them about the completion rate of Netflix’s Oscar hopefuls.
Oscar Hopefuls’ Completion Rates
As a reminder, here are what those completion rates were:
- El Conde – 44%
- Maestro – 49%
- American Symphony – 53%
- Rustin – 57%
- The After – 66%
- Nimona – 67%
- Nyad – 69%
- The Wonderful Story of Henry Sugar – 72%
What Is a Completion Rate?
According to the new data from Digital i, a movie completion rate only applies to viewing until the credits roll. This is an interesting factor as Netflix calculates its view metric by considering the entire length of the credits plus the dubbing credits.
Countries Included in the Data
Data for these completion rates include:
- USA
- UK
- France
- Germany
- Spain
- Italy
- Denmark
- Sweden
- Finland
- Norway
- Poland
- Netherlands
- Canada
- Brazil
- Mexico
- Colombia
- Argentina
- Japan
- South Korea
- Australia
The completion rate is based on the first 30 days since launch.
Top Movies by Completion Rate in 2024
So, taking some of the biggest movies from the year so far, how many people got to the credits? Here are just a few ranked by highest completion to lowest.
1. Damsel – 78%
Damsel leads the pack with a whopping 78% completion rate. This film, starring Millie Bobby Brown, has captivated audiences and kept them glued to their screens until the very end. Damsel
2. Leave the World Behind – 74%
Coming in second, Leave the World Behind has a strong completion rate of 74%. Its gripping narrative and stellar performances have ensured viewers see it through to the final scene.
3. Lover, Stalker, Killer – 72%
Lover, Stalker, Killer also boasts an impressive completion rate at 72%, securing its place as a must-watch thriller for 2024.
4. Code 8: Part II – 70%
Code 8: Part II follows closely with a 70% completion rate. This sci-fi sequel has clearly resonated with its audience, keeping them hooked until the credits roll.
5. The Abyss – 69%
The Abyss has managed to retain 69% of its viewers through to the end. Its intense storyline and immersive visuals have made it a standout.
6. Nyad – 69%
Nyad ties with The Abyss at 69%, demonstrating its strong narrative appeal and engaging character arcs.
7. Irish Wish – 63%
Irish Wish has kept 63% of its audience watching until the end. Its blend of romance and drama has proven effective in maintaining viewer interest.
8. Mea Culpa – 63%
Mea Culpa also stands at a 63% completion rate, indicating its compelling story has captured a substantial audience.
9. Orion and the Dark – 53%
Orion and the Dark struggled more than others, with only 53% of viewers staying until the end. Its quirky nature may not have resonated with a broader audience.
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Why Do Completion Rates Matter?
Although Netflix often receives criticism for its big-budget movie output, it appears that it still keeps people hooked to the end. Add in Stranger Things star Millie Bobby Brown, and you’ve got a very watchable movie that kept the majority of starters engaged.
Challenges for Lower Completion Rates
On the lower end, Orion and the Dark struggled to keep more people hooked, perhaps because of its quirky nature that kids didn’t quite get from the off or something else. That is certainly reflected in its underwhelming viewing stats, which lag behind most animated features.
Conclusion
The new data on movie completion rates offers a fascinating look at what holds viewers’ attention in 2024. With Damsel leading the way, it’s clear that engaging storylines and compelling characters are key to keeping audiences glued to their screens. As Netflix continues to produce high-quality content, these insights will be invaluable in shaping future releases.
FAQs
1. What is a movie completion rate?
A movie completion rate measures the percentage of viewers who watch a movie until the credits roll, providing insight into how engaging the film is.
2. How is Netflix’s view metric different from the completion rate?
Netflix’s view metric includes the entire length of the credits plus dubbing credits, whereas the completion rate focuses only on watching until the credits start.
3. Why is Damsel’s completion rate so high?
Damsel features a captivating storyline and strong performances, particularly by Millie Bobby Brown, which likely contribute to its Damsel high completion rate.
4. What factors might cause a lower completion rate for a movie?
Factors such as a less engaging storyline, confusing plot, or niche appeal can lead to lower completion rates.
5. How can completion rates impact future Netflix releases?
Understanding completion rates helps Netflix identify what types of content keep viewers engaged, allowing them to tailor future productions to audience preferences.
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